Okay… so there’s this JC Penney commercial wandering about the webs… and people have called it sexist. Okay, fine.
“ZOMG!! It relies on horrible sterotypes!! It’s SEXIST OMG!!!”
Yeah, I can sorta see where you’re coming from. It portrays men as not really giving a damn about anything but boobies and butts… But even so it is a kinda-
What do you mean, it’s sexist towards women?
…
From there, I just wandered around the net a bit, and most of the articles about it were level headed and downcrying the OneMillionMoms response, but there were still a good portion who also claimed the sexist slant, either siding with OneMillionMoms, or disagreeing with their response yet agreeing with their conclusion. Few were seeing it as using negative stereotypes about men. But, even amongst those few, the general response was “It’s only insulting to men, and sexist to women.”
So… Uh… I think I missed something here. Maybe the definition of sexist has changed so it can only be applied to things that are insulting to women? Even when… the women part of it doesn’t have anything to do with implications or what have you? Just so long as it offends women, its sexist?
See, if there was a label on it that was like “ALL WOMEN CARE ABOUT IT GETTING IN AND OUT OF POOLS WHILE WEARING RED BIKINIS, BECAUSE WOMEN ARE SHALLOW”… See, then I could understand the argument of sexism. But when its playing a clip, from a movie,… not so much. It doesn’t make any statements about women. It just shows a girl getting getting out of a pool. And then assumes that a man will be beside himself going “OMG BOOBIES!!”
So… its objectifying a woman? Okay… maybe…? But… that argument is… kinda vague. If she got out of the pool, turned the camera and said “You want this? Shop at JC Penney” then okay, I can agree. But… as it is… if that is objectifying women… then sunscreen commercials are objectifying women, too. …And beer commercials… And summer vacation commercials, airline commercials, and anything else with attractive women in bikinis… so… what then? No bikinis… But technically, any commercial that uses a woman as an avatar for female consumers is also objectifying women. And from there…
Well,… eventually it all leads to hyper intelligent chimpanzees ruling the world.
So… what? Women aren’t allowed to get out of pools? Or is it a video of a woman getting out a pool shouldn’t be used in a commercial? Or is it that because the commercial was promoted to men it isn’t allowed to show women? Or is it just that OneMillionMoms has a bug up its ass and is pandering to ridiculous things just to keep their name in the news?
Sure, a lot of advertising does objectify women. And some of that is really, really bad, offensive stuff. But when you blur the lines between what actually is objectification, and what’s just tasteless… then you end up undermining the the significance of objectification, and turn it into just another mildly annoying condition of commercialism.
————— OTHER NEWS —————-
Uh… I’m building a framework for my first game? Yay? Still haven’t figured out what I’ll do for Audio yet, though.

